An incredible book that details how you can effectively and ethically persuade and motivate others. This book will educate you on why humans do what they do with practical tips on how to inspire and sell to others.
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2. The Psychology of Persuasion – Robert Cialdini
Not only will this book talk about psychology but it gives you many case studies to demonstrate its ideas.
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3. Pitch Anything – Oren Klaff
This will help you with your sales presentations and how to design and frame them;
- Setting the frame
- Sharing the story
- Create intrigue
- Offer a prize
- Give them a hook
- Get a decision
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4. The Ultimate Sales Machine – Chet Holmes
This internationally acclaimed book is for salespeople and business owners alike. You will learn sales tactics, sales strategies, hiring sales professionals, managing your team, and much more. A great reference book, to pick up to guarantee learning something new.
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5. Mindset – The New Psychology Of Success – Carol Dweck
An excellent read on the importance of a growth mindset (remember the tip from yesterday?) – with this book, you will learn what it is, and how to build the right mindset for you and your teams. A great overall view on the subject of motivation.
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6. Start With Why – Simon Sinek
A Citrus Connect favourite author, sits close to our heart – you will learn how to dig deep into people’s WHY? before you can sell to them.
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7. Deep Work – Cal Newport
This book is more relevant now than it ever has been, both sales professionals and business owners get distracted by new, shiny opportunities, or even distractions that take you away from work. This book will give you actionable advice on how to build proper attention tactics and strategies to stay focussed, in an ever-expanding and distracting world.
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8. Hooked – Nir Eyal
If you are involved in marketing, and product creation departments, then this is a must-read. This book explains the vital components needed to hook your audience and enact a certain buying behaviour.
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9. The Sales Acceleration Formula – Marl Roberge
This book will show you how to use data, technology, and inbound marketing to build a large and scalable team
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10. Emotional Intelligence 2.0 – Travis Bradberry
This skill is needed now more than ever! Based on the answers of over half a million people, this book will show you how to develop your own emotional intelligence so that you can become more in tune with not only your potential clients but the market just as much.
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Simon Sinek – Start With Why, quick insight video below to get you hooked to one of our Citrus Connect favourites.
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