Your own recruitment methods and efforts might get you to the desired headcount, but can they ensure you build a high-performing sales force with the right candidates in the right locations?

Their Head of Operations talks about what it is like to work with Citrus

Who is Thomas Sanderson?

Thomas Sanderson has been mastering the art of light in homes since 1991. They are experts in premium window coverings, offering bespoke blinds and shutters with impeccable installation. To effectively showcase their offerings and provide exceptional customer service, they rely on a highly skilled sales force. Their in-home consultations ensure customers receive personalised solutions that perfectly meet their needs and enhance their living spaces.

The Challenge:

In 2012, Thomas Sanderson approached Citrus Connect with a challenge: finding the right calibre of Sales Designers to positively impact their business. While their existing recruitment efforts were yielding candidates, they struggled to find qualified individuals in specific geographical areas where demand exceeded the available sales force.

Our Solution:

To address the challenge of finding the right Sales Designers in the right locations, Citrus Connect leveraged its expertise and resources to support Thomas Sanderson’s recruitment efforts. We focused on:

Targeted Database Search: We utilised our extensive database of qualified sales professionals to identify potential candidates who met Thomas Sanderson’s requirements and were located in the specific geographical areas where they needed to expand their sales force.

Effective Candidate Marketing: We leveraged our in-house marketing expertise to reach and attract qualified candidates in those targeted locations.

The Results:

Citrus Connect’s targeted approach delivered significant results for Thomas Sanderson:

Reduced Time-to-Hire: We achieved an average time-to-hire of 45 days for the “focus areas,” enabling Thomas Sanderson to quickly fill vacancies and capitalise on market demand.

Regional Revenue Growth: By providing the right Sales Designers in the right locations, we helped Thomas Sanderson increase their sales force capacity and drive revenue growth in key regions.

Stronger Sales Team: Thomas Sanderson was able to build a stronger, more geographically diverse sales force, better equipped to serve their customers across different regions.