Rapidly Scaling a High-Performing Sales Force for Market Growth
Dojo, a sister company of Paymentsense, empowers businesses to thrive in the experience economy. With a deep understanding of the UK payment industry, Dojo helps businesses accept card payments, trade securely, and get paid faster. To fuel their ambitious growth plans and maintain their high standards of customer service, they sought to attract and retain a top-performing sales force. Their innovative tools, like the Dojo app, allow businesses to manage transactions efficiently from their handheld devices.
Launching post-pandemic with ambitious goals, Dojo needed to build a high-performing sales force quickly. They required Business Development Managers with perseverance and tenacity as these individuals would be responsible for generating their own leads. Having previously worked with Paymentsense, Citrus Connect was selected to support this rapid scaling, but this time, they needed 10x more support to achieve Dojo’s massive goals in record time.
Understanding Dojo’s streamlined recruitment and onboarding process, Citrus Connect worked closely with their recruitment team to ensure a consistent flow of excellent quality candidates and high conversion rates at each stage of the recruitment process. This involved:
Close Collaboration: Maintaining open communication and collaboration with Dojo’s recruitment team to ensure alignment and efficient decision-making.
Targeted Sourcing: Identifying and attracting candidates with the specific skills, experience, and personality traits required for success as a Business Development Manager at Dojo.
Efficient Screening: Implementing robust screening processes to quickly identify and shortlist the most promising candidates.
Candidate Assessment: Developing and conducting effective assessments to evaluate candidates’ sales skills, lead generation abilities, and resilience.
The collaboration between Citrus Connect and Dojo delivered outstanding results:
High-Performing Sales Force: Dojo now has the sales force it needs to achieve its ambitious growth targets.
High Offer Rate: Achieved an 80% offer rate from interviews, demonstrating the quality of candidates presented.
Rapid Scaling: Successfully recruited over 1700 Business Development Managers in just 24 months.
Market Share Growth: Contributed to Dojo gaining an impressive 1% market share every 7 weeks.
When we asked their Head of Recruitment what they had to say about Citrus, his response was:
Keep doing what you are doing and we will both have a bright future.
Head of Recruitment - Dojo
When Sales Designer retention became an issue, we had to start with recruitment.
A pilot so successful that Citrus Connect Recruitment now handle 100% of our sales recruitment.
CV DROP OFF ⮁
