“In 2008 I saw a gap in the recruitment market place, in 2009 I founded Citrus Connect Recruitment with my launch client, The Automobile Association. With my help and expertise, we grew their direct sales force from a 80 person headcount to 250 within 18 months.
I perfected a recruitment process so simple, easy and efficient to specifically recruit 'self-employed' direct sales personnel. We now work with clients in all industries and are sought after for our track and evaluate processes which gives you real time insights of the recruitment journey specific to your business. I started Citrus Connect Recruitment to share the power of direct sales and how it can completely transform lives, today we recruit for all types of sales roles from canvassers, telesales to direct sales personnel. And now recruiting for sales managers and directors across all sectors.”
– Leena Parmar, Founder
We deal with all types of sales roles, typical roles include:
The visionary who thrives on challenges and rejects excuses as well-planned lies. Fuelled by an insatiable hunger for success, she believes there's always a way to overcome any obstacle. Fearless, relentless, and driven by boundless ambition, she leads the brand to unprecedented heights. In her world, mediocrity has no place, and possibilities are limitless.
Robyn is the unsung hero working tirelessly behind the scenes, ensuring our business runs seamlessly. Her brilliance shines as she effortlessly weaves marketing magic, captivating our audience with every move. Without Robyn's ingenuity, our success wouldn't be half as dazzling. She's the secret ingredient that makes everything click.
With extensive experience in business development and HR, Lisa leads our Business Development team, ensuring efficient and timely client onboarding. Her meticulous approach and results-oriented mindset guarantee the highest level of service, driving our clients towards their business goals. Lisa is a dedicated relationship builder, fostering strong connections with every client. When she’s not busy making business magic happen, you might find her exploring new coffee shops or planning her next adventure!
With unwavering dedication, she works tirelessly, her diligence bordering on the extraordinary, to ensure every client's SLA is not just met but surpassed. Like a master strategist, she plans with meticulous precision, leaving no room for errors. Every detail is scrutinised, every contingency accounted for, as she orchestrates a symphony of efficiency.
Victoria is the driving force that keeps us all on our toes, relentlessly pushing for the highest call rate. With her unwavering commitment, there's no slowing down. She leaves no stone unturned in her pursuit of the ideal candidate for her clients. Victoria's determination is infectious, inspiring the entire team to give their absolute best.
With an MSc in Business and Management, Sahaja Raja brings a wealth of knowledge and a deep passion for HR and recruitment to our team. Her meticulous nature and exceptional proficiency in finding the right talent for our clients consistently deliver outstanding results. Sahaja's dedication and expertise make her an invaluable asset, ensuring that every client finds the perfect fit for their needs.
Suruchi Joshi brings a strong background in Business Administration to the team. Known for her ability to follow direction and achieve extraordinary results, Suruchi excels in matching the right talent with the right opportunities. Her commitment to excellence and keen eye for detail ensure that both clients and candidates receive top-notch service. Outside of work, Suruchi enjoys exploring the countryside.
Best Sales, Marketing and National Recruitment Agency
Best Independent Sales Recruitment Specialists - West Yorkshire
Best Sales Recruitment Agency
REC Professional Member
Best Nationwide Sales Recruitment Specialists 2024
Best Sales and Marketing Recruitment Agency 2025 – UK
REC Shortlist - Candidate experience of the year
“Choosing my graduate subject was never a difficult choice for me, of course, I would choose International Politics. I wanted to see good in the world, I wanted to see a change in the world, a change for good! Working at the United Nations in New York was a great experience but also a realization that it will take more than a little ‘young’ me! Completing a PGCE to make a difference in children's lives was also so fulfilling, however, my childhood dream to be an entrepreneur never gave up on me! Saying that I was passionate that the business I built would make a philanthropic difference."
“In today's socially conscious environment, myself as an employer, our employees, clients and candidates place a premium on working for and spending their money with a business that prioritizes corporate social responsibility policy. For me, that means, we make a difference in the world, including subjects of sustainability, protecting our environment, EDI and ethical practices."
Businesses, regardless of size, have large carbon footprints. We take all possible steps to ensure we reduce those footprints and focus on environmental sustainability.
We promise to engage in work that is legal, and fair and ensure decent treatment of workforces, whilst promoting a full DEI strategy.
We volunteer within various organisations, offering our expertise to audiences of different audiences and sizes to positively impact people’s careers.
Every year we will support a campaign that is close to the Founders’ heart. Currently, we are supporting Kings Ransom Foundation building orphanages in India, Kenya and Belize.
With our help, we have given education, food, and sustainability to thousands of orphans. Recently, we have seen major increases in the price of goods due to inflation and supply chain issues. This has created problems for some of the orphanages we work closest with.
Supporting the Kings Ransom Foundation is investing in the future of children who would have no opportunities without our donations. We will legitimately transform generations. We put food in the mouths of orphans, give them the opportunity to receive an education that can pave a path of opportunity for themselves.
Click here to see our 2023 donation progress.
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