Sales
Recruitment Specialists

Driving your business growth with Sales Superstars.

Building Elite Sales Teams since 2009.

Recruit a sales team Start your sales career

We are the sales recruitment specialists who uncover and attract top talent for your sales teams. Our vast experience makes us understand sales requirements and employ various sourcing methods to assess candidates for skills, character, and cultural fit. From managing the entire hiring process to ensuring a positive candidate experience, we stay updated on industry trends and build extensive networks to identify the best sales talent that will drive your organisational growth.

Citrus Connect
Dedicated sales recruitment agency


100k

curated database of elite sales professionals

3K

placements made and growing daily

Who We Work With

The Sales Recruitment Experts

Unleashing the Power of Data:
Our expert tracking and analysis fuel real-time feedback and give transparent visibility throughout the recruitment process.


"I perfected a recruitment process that was simple, easy and efficient and together with my launch client, the Automobile Association grew their direct sales force by over +200%."
Leena Parmar – Founder

Success Stories

Middletons

Middletons

Building a self-employed direct sales force from scratch.

Hammonds

Hammonds

When Sales Designer retention became an issue, we had to start with recruitment.

Dojo

Dojo

To increase your market share you need highly skilled sales professionals.

Our Achievement's

Business Awards UK

Best Sales, Marketing and National Recruitment Agency

SME Northern Enterprise Awards

Best Independent Sales Recruitment Specialists - West Yorkshire

SME UK Enterprise Awards

Best Sales Recruitment Agency

Recruitment and employment confederation

REC Professional Member

Northern Enterprise Awards

Best Nationwide Sales Recruitment Specialists 2024

Corporate Vision

Best Sales and Marketing Recruitment Agency 2025 – UK

Recruitment and employment confederation

REC Shortlist - Candidate experience of the year

Client Feedback

"Communication with the citrus team has been nothing short of exemplary. They are passionate, resourceful and determined. So far, they've recruited at least 10 candidates on our behalf with many more in the pipeline. The decision to work with Cirtus has not only saved my business an awful lot of time and effort, it has also improved the quality of candidates within the sales force."

Ricky Towler

Client

"Leena’s willingness to listen to why we are different, put in tangible changes to her own recruitment model to personalise to our needs, and her innovative ideas has seen this relationship grow from a fairly small pilot to now Citrus Connect handling 100% of our Course Advisor recruitment."

Darren Tye

Client

"We have been working with Citrus Connect for 7 years now.

Leena and the team have consistently provided us with really strong candidates who go on to have a bright future with us."

Sophie Billing

Client

"It is a pleasure to work alongside you at Citrus Connect, you guys are amazing, you understand us which makes our lives so much easier."

Audrey Chapman

Client

"We have worked with Citrus Connect for over 6 years now and we are delighted to have such a high retention rate with our sales team. Top advisors earn 6 figures plus attending 3 appointments a week, as long as candidates have people skills, we can train everything else."

Andrew Stock

Client

Citrus People

Leena Parmar

Founder

The visionary who thrives on challenges and rejects excuses as well-planned lies. Fuelled by an insatiable hunger for success, she believes there's always a way to overcome any obstacle. Fearless, relentless, and driven by boundless ambition, she leads the brand to unprecedented heights. In her world, mediocrity has no place, and possibilities are limitless.

Robyn-Kate Jones

Content Marketing Specialist

Robyn is the unsung hero working tirelessly behind the scenes, ensuring our business runs seamlessly. Her brilliance shines as she effortlessly weaves marketing magic, captivating our audience with every move. Without Robyn's ingenuity, our success wouldn't be half as dazzling. She's the secret ingredient that makes everything click.

Lisa Cheetham

Business Development Manager

With extensive experience in business development and HR, Lisa leads our Business Development team, ensuring efficient and timely client onboarding. Her meticulous approach and results-oriented mindset guarantee the highest level of service, driving our clients towards their business goals. Lisa is a dedicated relationship builder, fostering strong connections with every client. When she’s not busy making business magic happen, you might find her exploring new coffee shops or planning her next adventure!

Rumina Islam

Head of Recruitment

With unwavering dedication, she works tirelessly, her diligence bordering on the extraordinary, to ensure every client's SLA is not just met but surpassed. Like a master strategist, she plans with meticulous precision, leaving no room for errors. Every detail is scrutinised, every contingency accounted for, as she orchestrates a symphony of efficiency.

Victoria Deery

Recruitment Consultant

Victoria is the driving force that keeps us all on our toes, relentlessly pushing for the highest call rate. With her unwavering commitment, there's no slowing down. She leaves no stone unturned in her pursuit of the ideal candidate for her clients. Victoria's determination is infectious, inspiring the entire team to give their absolute best.

Sahaja Raja

Recruitment Consultant

With an MSc in Business and Management, Sahaja Raja brings a wealth of knowledge and a deep passion for HR and recruitment to our team. Her meticulous nature and exceptional proficiency in finding the right talent for our clients consistently deliver outstanding results. Sahaja's dedication and expertise make her an invaluable asset, ensuring that every client finds the perfect fit for their needs.

Suruchi Joshi

Recruitment Consultant

Suruchi Joshi brings a strong background in Business Administration to the team. Known for her ability to follow direction and achieve extraordinary results, Suruchi excels in matching the right talent with the right opportunities. Her commitment to excellence and keen eye for detail ensure that both clients and candidates receive top-notch service. Outside of work, Suruchi enjoys exploring the countryside.

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